Published pricing. Month-to-month. Tools at cost.
Two plans after a one-time setup month, billed monthly in advance. No long contract, no markup on tools, and a written refund policy for the setup fee.
Pricing & billing
Setup month
$1,500 paid upfront
ICP definition, list building and verification, CRM setup, and sequence preparation and launch.
Ongoing: one ICP
$1,000 per month
One ideal customer profile: staffing, or defense/manufacturing.
Ongoing: both ICPs
$1,500 per month
Both ICPs, or one ICP with a heavier list refresh.
Terms
- The $1,500 setup fee is paid upfront at the signed start date. Monthly billing starts on day 31 after the signed start date and is billed monthly in advance, Net 0: payment is due when the invoice is issued.
- Month-to-month; cancel any time with 30 days’ written notice. The 30-day notice applies from the signed start date, including during the setup month.
- Tool costs (for example Clay, Apollo, Google Workspace inboxes, and secondary domains) are billed separately at cost, with no markup, and are estimated in writing before the start.
- If there are zero qualified meetings in the first 60 days after the first campaign send, Sullymar and you hold a joint review at day 60 to decide what changes or whether to continue.
Setup fee refunds
- If you cancel before the first campaign send, half the setup fee ($750) is refunded within 14 days of your notice.
- If the first campaign hasn’t sent within 30 days of the signed start date because of us, the full $1,500 setup fee is refunded within 14 days. “Because of us” means a delay on Sullymar’s side; days spent waiting on your approvals, access, or information don’t count toward the 30 days.
Read the plain-language terms and privacy notice. A signed agreement governs every engagement.
Do the math with your own numbers
For a staffing firm, use the gross profit on a typical placement or contract. For a manufacturer, use the gross profit on a typical first order. Enter your close rate on qualified meetings and the number of meetings per month you want to test.
The calculator shows how many qualified meetings a month would cover the plan, and how long it would take to recover the setup fee at the numbers you enter.
Enter your own four numbers to see the math. Nothing is pre-filled, and nothing is sent anywhere; it runs in your browser.
- Meetings per month needed to cover the monthly fee
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- Gross profit per month at your inputs
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- Months to recover the $1,500 setup fee
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This is arithmetic on numbers you enter, not a forecast or a promise of meetings. Setup is $1,500 paid upfront; the calculator assumes the monthly fee from the plan you choose and does not include your tool costs, which are billed separately at cost.
This service vs. an in-house SDR, an AI SDR tool, or an agency
| This service (Sullymar) | In-house SDR hire | AI SDR tool | Typical outbound agency | |
|---|---|---|---|---|
| Monthly cost | $1,500 setup, then $1,000/month (one ICP) or $1,500/month (both ICPs or heavier refresh). Tools billed separately at cost, estimated in writing before the start. | Salary, benefits, tools, and management time. For reference, the U.S. Bureau of Labor Statistics reports a May 2025 median annual wage of $72,080 for wholesale and manufacturing sales representatives (non-technical products) and $104,920 (technical and scientific products), before benefits or tools.[1] | Software subscription, plus data and sending costs. Pricing varies by vendor. | Monthly retainer, often with a setup fee and a minimum term. Pricing varies widely. |
| Time to first send | Setup month; the plan is to send the first campaign by the end of month one. | Recruiting and hiring time, then onboarding and training before outreach is steady. | Fast to switch on; list quality, copy, and domains still need setting up. | Usually an onboarding period; varies by agency. |
| Who writes the copy | Written and reviewed by Sullymar, for one ICP at a time. You approve every sequence before launch. | Your hire, with whatever coaching you provide. | Generated by the tool from templates and prompts. | A copywriter or SDR on the agency team; often not the same person each month. |
| Who answers replies | Sullymar reads and answers replies, books and confirms meetings, and follows up on no-shows. | Your hire. | Often auto-replies or routes replies back to your team. | Agency SDRs; varies by contract. |
| Who owns data & domains | You. Lists, CRM records, sending domains, and tool accounts are in your name. | You. | Usually lives in the vendor’s platform; check export terms. | Varies. Ask whether domains, inboxes, and lists transfer to you. |
| Capacity | One person, part-time, with a limited number of clients at once. Daily volumes are set per client to protect deliverability. This is a fractional service, not a full-time hire. | One full-time person working only for you. | High sending volume; limited mainly by inbox and deliverability limits. | A team; your account shares it with the agency’s other clients. |
| Contract terms | Month-to-month, 30 days’ notice. Billed monthly in advance, Net 0. | Employment: hiring, payroll, and separation costs. | Often annual plans; varies by vendor. | Often multi-month minimums; varies. |
| Data handling | Work runs inside tool accounts, CRM, and domains you own; you grant access and can remove it at any time. | Your own policies apply. | Depends on the vendor; ask for their security documentation. | Depends on the agency; ask (see the vendor checklist). |
[1] U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, “Wholesale and Manufacturing Sales Representatives,” Pay tab (May 2025 data), https://www.bls.gov/ooh/sales/wholesale-and-manufacturing-sales-representatives.htm, accessed Oct 17, 2026. SDR is not a separate BLS category; this is the closest published reference. Other columns describe typical arrangements in general terms, not quoted prices. An in-house SDR is a full-time hire; this service is fractional.
Frequently asked questions
Do you guarantee meetings?
No. Nobody can honestly guarantee meetings. The commitment is the process on this site. If there are zero qualified meetings in the first 60 days after the first campaign send, Sullymar and you hold a joint review at day 60 to decide what changes or whether to continue.
How do I cancel?
Engagements are month-to-month. Cancel any time with 30 days’ written notice; this applies from the signed start date, including during the setup month.
How does billing work?
The $1,500 setup fee is paid upfront at the signed start date. Monthly billing starts on day 31 after the signed start date and is billed monthly in advance, Net 0: payment is due when the invoice is issued.
Who do I sign with, and who invoices?
See the Terms for the contracting entity.
Who does the work?
Sullymar Camacho does the work herself: targeting, list building, CRM setup, sequence writing, reply handling, and scheduling.
What do the tools cost?
Tool costs (for example Clay, Apollo, Google Workspace inboxes, and secondary domains) are billed separately at cost, with no markup, and are estimated in writing before the start.
How are emails sent, and how do opt-outs work?
Emails go out under your company’s name, from a named sender at your company, on secondary domains you own. Every email includes your postal address and a working opt-out, and opt-outs are honored promptly (CAN-SPAM requires within 10 business days). Email only: no cold calls or texts.
How fast are replies handled?
Replies from prospects, and messages from you, are answered within one business day.
Do you work with my competitors?
Not at the same time without consent. Sullymar won’t run outbound for two direct competitors in the same niche and region at the same time without both clients agreeing in writing.
When does outreach start?
The plan is to send the first campaign by the end of the setup month.
Who owns the data?
You do. Lists, CRM records, sending domains, and tool accounts are in your name and stay with you if you leave. When an engagement ends, you remove Sullymar’s access and she deletes any copies of your data she holds.
Can I get the setup fee back?
If you cancel before the first campaign send, half the setup fee ($750) is refunded within 14 days of your notice. If the first campaign hasn’t sent within 30 days of the signed start date because of us, the full $1,500 setup fee is refunded within 14 days. “Because of us” means a delay on Sullymar’s side; days spent waiting on your approvals, access, or information don’t count toward the 30 days.
What’s the difference between the $1,000 and $1,500 plans?
$1,000/month covers one ICP. $1,500/month covers both ICPs, or one ICP with a heavier list refresh (for example several staffing desks or several target sectors).
Get a written gap review of your current outbound
- Book a call. Pick a time on the calendar.
- Share a few emails and a list sample. A few of your current outbound emails and a sample of your target list.
- Get a written gap review. Sullymar reviews them and sends back what’s missing and what to fix.
Free. No obligation to hire.
Questions about pricing or terms?
A 20-minute GTM fit call to talk through your ICP, your current outbound, and whether this is a fit. No pitch deck.
Or start with a free outbound teardown: a written gap review of a few of your current emails and a sample of your list.